The Human Connection in a Digital World: Building a Profitable Brand Community on Social Media
Introduction: The Loneliness of the Algorithm and the Longing for Belonging Let’s be honest for a moment. Social media, for all its connectivity, can feel profoundly lonely—for users and brands alike. Users scroll through endless, algorithmically-curated feeds, often feeling more like targeted consumers than valued individuals. Brands, in turn, shout into the void, chasing vanity…